The AO approach to strategic communications

Transformation is the very essence of economic development. AO extends and intensifies the transformative outcomes of the economic development programs we design through our innovative approach to strategic communications.


We begin this process by mapping stakeholder interests and concerns and analyzing how they influence decision makers and public opinion. Our communication strategies facilitate improved information sharing that strengthens stakeholder engagement, raises public awareness, and catalyzes social and public policy transformation. By developing stakeholder capacity to design, adopt, and implement strategic communication strategies through the most effective media, AO empowers stakeholders beyond the life of the projects we design.


Principal elements of AO’s strategic communications approach include:

  • outreach efforts to inform the public

  • advocacy and promotion with decision makers

  • stakeholder engagement


Informing the public


At the broadest level, our strategic communications activities target the general public in order to inform and engage the widest possible selection of potential stakeholders in a given initiative.

For more information about the Absolute Options approach to strategic communications click here.